Facebook-owned Instagram on Tuesday made a move into potential e-commerce by adding options to buy products by selected brands. New ‘Checkout’ button for instant purchasing launched for the users. ‘We are introducing checkout on Instagram’, stated the Silicon Valley-based division of Facebook.
Tapping the checkout button, shoppers can select options such as size or color and then pay for items from the Instagram app. Now, the users can buy the product on a social media platform without leaving the app. The initial purchase will be stored for future use, stated Instagram. Brands taking part in the checkout feature included Adidas, H&M, Nike, Burberry and many more.
